This hugely entertaining launch show into Europe shares the passion, fun and drama of HBO Max storytelling. Aimed at both the HBO Max business audience and super-fans in the territories of Spain, the Nordics, CEE and Portugal, we created an exciting and highly anticipated launch of HBO Max.

Filmed on location in the US and Europe, our speakers deliver from HBO Max movies and TV productions, taking us onto the famous studio lot, behind the scenes, on-set and into the world of post-production, inviting everyone into the heart of the HBO Max family. 

This event laid the foundation for the pre-launch, launch and post-launch brand marketing and growth marketing campaigns that highlight and maximize the value of the upcoming HBO Max launches. HBO Max content is put front and centre, with a big and bold eye-popping showreel - the biggest shows, the best moments, the movies we 'have to' see, all in a pacey showcase of unmissable HBO Max magic.